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For a simple, trusted direct cremation funeral that saves over £2,000 compared to a traditional funeral director, people are choosing Pure Cremation for their loved ones
Pure Cremation is one of the best-known, most trusted funeral providers in Britain – and when you choose a pure cremation (also known as a direct cremation), we take care of all the funeral arrangements.
We will collect your loved one, from home or a hospital in one of our private ambulances and bring them into our care.
We have our own crematorium set in 10 acres of beautiful parkland, and a highly trained, experienced and caring team who perform the cremation.
There’s no ceremony at the crematorium, so you can arrange a more personal remembrance service, whenever and wherever you’d like. (You probably know somewhere you’d rather have a service than a local crematorium.)
After the cremation, one of our Ashes Return Specialists will drive to you, anywhere in mainland Britain, to return the ashes, personally and by hand in an urn.
So, although the cremation itself may not be local to you, because we collect the deceased and return their ashes to you locally, we make everything as stress-free and simple as possible. And a pure cremation is over £2,000 less than a traditional funeral.
In fact, many people choose us because although the cremation itself may not be local to them, they have more money for a more personal service, send-off or celebration of life somewhere that was meaningful to the person it is for.
Call us today, free on 0800 170 11 21
Why choose Pure Cremation?
Caring support 24/7 from a dedicated team looking after you
More 5-star customer reviews than anyone else
Ashes returned personally, anywhere in mainland Britain
We’ve more five-star reviews on Trustpilot, Reviews.io and Google than any other funeral plan and we’re really proud of the feedback we get from families who use our caring, considerate service.
Here’s what our customers say about the team at Pure Cremation:
1. We listen and take care of everything
Give us a call any time, day or night, or send us a message and we’ll arrange everything for you. Our friendly team will support you every step of the way.
2. We collect your loved one
We’ll collect your loved one anywhere in mainland England, Wales and Scotland (including the Isle of Wight and the Isle of Skye) and bring them into our care.
3. We look after them
Once in our expert care, every person receives the respect and dignity they deserve. We’ll handle all the paperwork so you don’t have to and keep you informed every step of the way.
4. We carry out a dignified cremation
We transport your loved one to the crematorium, on a date confirmed with you and carry out the committal. Someone from our team will be with them the whole time.
5. We hand deliver the ashes back to you
The ashes are placed into a biodegradable urn, decorated with a beautiful image. Each one comes with a unique ceramic identity disc. We deliver the ashes to you personally.
We know how important it is to keep things simple at a stressful time.
That’s why we won’t overwhelm you with difficult decisions or let the price creep up by adding ‘extras’. Unlike many providers, we have our own crematorium and an affordable price of £1,495 that includes everything you need for a respectful cremation. Because there’s no hearse or funeral director fees to pay, you can save over £2,000 on funeral costs with Pure Cremation. If you’d like to know more about direct cremation, we’ve a useful guide which explains exactly how it works. We also have a Code of Practice which explains the principles we work to.
What is included:
All cremation fees
Funeral transport is included – we will collect someone in one of our private ambulances from anywhere from anywhere in mainland England, Wales and Scotland, 24/7
Transfer to the crematorium by our caring team in a private ambulance
A solid pine, eco-friendly coffin (or a suitable alternative if you prefer)
Hand delivery of the ashes, in a decorated, eco-friendly urn with a unique identifying ceramic disc
Extras that we won’t charge you for, but others might:
Removal of medical devices if needed
A larger coffin, if necessary
Return of any jewellery, without charge
Adding personal touches, like placing items in the coffin and playing music
See our standardised price list
Important to know:
If your loved one needs collecting from a home rather than a hospital, there is an additional collection charge of £350.
A pure cremation does not include a ceremony at the crematorium. But, if you’d like to attend the cremation, we do offer friends and family the option to come to our crematorium to hold their own short service if they wish, so they can spend some quiet time with their loved one at the crematorium. The coffin will be placed in the room before they arrive.
There is no Funeral Director or celebrant present and no service. Some families like to play their favourite music or deliver a reading. You are welcome to bring flowers to place on the coffin.
This option to attend is from £395 in our Oak Room (for up to 12 people), or from £645 in our Ceremonial Hall (for up to 100 people). It’s from £995 at any crematorium we partner with.
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When will you visit?
Urgent collection (when someone dies at home)
From the moment you call us, we aim to collect within 5 hours, but we’re often much quicker than that. Paperwork is obtained later, ensuring no delays for collection.
Non-urgent collection (when someone dies in hospital)
From the moment you call us, we aim to collect within 10 days. However, this is always dependent on obtaining the necessary paperwork from all parties involved. We will keep you updated on progress every step of the way.
When someone dies in a care home, community hospital or hospice, the collection could be urgent or non-urgent depending on the facilities.
What are your business hours?
If someone has died and you need to arrange a cremation – you can call our team 24 hours a day, 7 days a week on 0800 470 23 93.
How long does it take to arrange a Pure Cremation funeral?
The initial call with us will take around 20 minutes, a member of our friendly team will take key information from you and complete the application for cremation for you.
The cremation will usually take place 13-16 days from instruction but is reliant on receiving all of the necessary paperwork from all parties. We will keep you updated on the progress every step of the way.
We then aim to hand-return the ashes of your loved one within 14 days of cremation.
How much is a Pure Cremation funeral?
A Pure Cremation includes everything you need for a simple, unattended cremation for £1,495. We won’t try to sell you extra service or upgrades so you don’t have to worry about costs creeping up or having to make decisions.
What’s included?
- All cremation fees, including removal of medical devices like pacemakers
- Collection from anywhere in mainland England, Wales and Scotland (including the Isle of Wight and the Isle of Skye), 24/7
- Transfer to the crematorium
- A solid eco-coffin (or a suitable alternative)
- Larger coffin if necessary
- An eco-friendly urn, decorated with a beautiful landscape image
- A ceramic identity disc nestled in a holder within the lid of the urn - some people like to hold on to this as a keepsake
- Return of the ashes by hand, or you can choose to have them scattered in our garden of remembrance
What happens at an attended cremation?
Our attended option gives the family some quiet time with their loved one at the crematorium. The coffin is placed in the chapel before the family arrives. There is no Funeral Director, no service, and no celebrant present. Some families like to play their favorite music or deliver a brief reading. You are welcome to bring flowers to place on the coffin (up to 12 attendees can be present). That's from £395 at our Charlton Park crematorium, or £995 at a crematorium we partner with.
What will the ashes be returned in?
Ashes are returned in a specially designed, biodegradable urn wrapped in a beautiful landscape image. This is more sustainable due to being made of renewable raw material, and has a CO2 saving of more than 20%. The urn is included in your price.
How can I be sure the ashes returned will be my loved one's?
Pure Cremation is proud to go above and beyond the strict UK rules for identity checking. Each person we look after is given a unique identification code, which is scanned at each stage of care.
- Each coffin’s identity is checked when it arrives at the crematorium. All data must match the documents submitted to the crematorium before it can be accepted
- This identity is checked again, before the coffin enters the cremation chamber, and a ceramic disc bearing the specific cremation number is placed on the coffin
- The identity is checked and logged again once the remains and the ceramic disc are removed from the cremation chamber
- This identity is logged once more when the remains go through the final step: preparation to return to the family
Pure Cremation is one of the only direct cremation providers in the UK to use this visible proof of identity.
Do you need a death certificate to arrange a funeral?
We do not need a copy of the death certificate, but we will require the death to be registered. Once the registration of death has taken place, the registrar will produce a green certificate. Ask the registrar to send this directly to us at info@purecremation.co.uk. If this is not possible, please send a copy to us yourself, preferably by email. (You will not have a green certificate if the coroner is involved)