A Pure Cremation funeral plan is chosen by far more people than any other in Britain – many more people buy our plan than one from Co-Op Funeralcare, Dignity, Golden Charter, Distinct Cremations, Aura, Farewill or anyone else.
Let’s look at why that might be.
Over 25,000 5-star customer reviews and voted Britain's Best Funeral Plan Provider.
When someone buys a direct cremation funeral plan, there are some features that are usually really important to them.
Firstly, they are taking out a plan so that family don’t have to pay – so they want a plan that includes everything they need in the price, (like the Pure Price Promise), not a plan that might charge family extra costs in some situations. Co-op Funeralcare charges extra to return ashes for instance, and Dignity will charge extra if someone has a pacemaker that needs to be removed.
Secondly, it’s usually important that the company they buy the plan from will also perform the cremation, since that’s the company they have chosen. But if you buy a plan from Golden Charter, for instance, you won’t know which company will actually do the cremation, as Golden Charter don’t own any crematoria.
Finally, most people will want their ashes to be returned to loved ones in an urn, but some companies like Distinct Cremations cut costs by using, in their own words, a ‘temporary ashes container’.
So, here are five of the most popular funeral plan providers and what they do (and don’t) offer:
Pure Cremation | Co-op Funeralcare | Dignity Funerals | Golden Charter |
Distinct Cremations |
|
---|---|---|---|---|---|
Everything you need included | |||||
Use their own crematorium | |||||
Return ashes in an urn |
Information correct as of April 2025
Here are three more reasons why people choose Pure Cremation, compared to other funeral plan providers:
1. Most trusted.
More people trust us for their funeral plan than anyone else. We have more 5-star customer reviews than anyone else (over 25,000). And we were voted ‘Best Funeral Plan Provider’ for 2025.
A Pure Cremation funeral plan can save you over £2,000 compared to a traditional funeral.
Pure Cremation means a dignified, respectful cremation, conducted by our caring, professional team, including our award-winning crematorium manager at our state-of-the-art crematorium nestled in over 10 acres of tranquil parkland.
When it comes to funeral costs, there are alternatives to direct cremation funeral plans. Here’s how we compare with the most popular two alternatives:
Pure Cremation | Over 50s plan | Traditional funeral plan | |
---|---|---|---|
Funeral is guaranteed | |||
You don't have to pay for a funeral service | |||
Protection against inflation |
Information correct as of April 2025
Some people still buy over 50s plans from companies like SunLife or British Seniors. However, they do not provide a funeral, just a ‘sum assured’ which can ‘help towards funeral costs’.
Government website MoneyHelper says, ‘Although an over 50s life insurance plan might seem like a straightforward way to provide a lump sum for your loved ones, it can actually be poor value for money.’
Money Saving Expert says, ‘For many, they’re a seriously bad bet… there are huge holes and risks with these policies.’
And finally Which? says, ‘A key issue is that over 50s life insurance often pays out less than you have paid in premiums. Which? along with many other financial experts, does not advise buying this kind of product.’
So think carefully about whether an over 50s plan would meet your needs – if you’re looking for something that guarantees to cover the cost of your funeral, over 50s life insurance may deliver what you want.
1. We return ashes personally, by hand, in a decorated urn.
The urn is also biodegradable, so it can be buried if wished. We’re also the only funeral director we know that includes a ceramic disc with the urn, which guarantees the identity of the ashes.
2. We care about our environment.
Being an environmentally friendly company helps us reduce our impact on the environment (Carbon Footprint Report 2023). Many funeral directors use veneered coffins that release pollutants into the atmosphere, but we provide a solid wood coffin to each customer, made from wood sourced from FSC Certified forests, where the trees are sustainably managed.
And that means you never have to worry that we’ll try and sell you something more expensive, or other options. Some funeral directors have a bewildering range of packages and may be keen to sell you a more expensive plan that makes them more money.
We’re the only funeral director we know who does this. It means your funeral plan money is completely safe and available when it’s needed to provide your funeral.
Very often, at a traditional funeral, the cremation won’t happen during or immediately after the ceremony – putting into question why be there.
Instead, with Pure family can organise a separate send-off, service, memorial, celebration of life – whatever they wish, whenever and wherever they want. It could mean something that’s much more personal, and in keeping with your wishes.