Compare our plan with other providers

Pure Cremation Funeral Planning Ltd is the plan provider and is authorised and regulated by the Financial Conduct Authority (reg no FRN 965260)

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Choosing the right Direct Cremation provider

To help you find the right funeral plan provider for you and your family, we've listed the 4 other leading brands vs Pure Cremation (Single Payment of £1,795).


The product features in this table applies to the Pure Cremation Plan whether you have purchased with a Single Payment, Fixed Term Payment or Continuous Payment. 

Pure Cremation
Golden Charter (Basic)
Co-op (Direct Cremation Plan)



Doctors' fees 

Urgent/out of hours collection

Removal of medical devices

Delivery of ashes

Type of coffin

Option to attend

Bereavement Support Services

Source (correct at Oct 2023)

Great Britain


Solid wood


Great Britain



Basic Veneer

Great Britain


Selected by funeral director

Great Britain



Basic Veneer

The information in this comparison table is correct on the date of publishing October 2023. Great Britain refers to England, Wales & Scotland.

Our customers say the nicest things

See what families say about a Pure Cremation Funeral Plan.

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No hidden costs

While other providers may appear to offer the same service at a lower price, it's always good to check what exactly is included as sometimes there are hidden costs. We take pride in offering a service provided by Pure Cremation Ltd that includes everything you need for a direct cremation.


As a direct cremation provider 100% dedicated to this style of service, we offer a unique promise – totally seamless care from our professional team from the very first call through to the return of your loved-one’s ashes.


This specialist approach has another benefit – we will never try to sell you a more expensive funeral than the one you have asked for.


Why did we include details about the coffin?

Being an environmentally friendly company helps us reduce our impact on the environment (Carbon Footprint Report 2020)

It is important, as many funeral directors use veneered coffins that release pollutants into the atmosphere

We provide a simple solid wood coffin to each client, carefully selected for its durability, elegance and good eco-credentials

Our coffins are made from wood sourced from FSC Certified forests where the trees are sustainably managed

We do not use cardboard

We also do not use cardboard coffins for a number of reasons. Cardboard leaves a residue in the cremator and does not help fuel the cremation process in the same way that wood does. This means that more gas is required to carry out a cremation, entirely negating any environmental benefit. Plus, cardboard coffins are actually more expensive than wooden ones.