Compare Britain’s Favourite Funeral Plan

Our funeral plan protects you and your family from rising funeral costs. With a plan in place, your wishes are known and, when the time comes, we take care of all the arrangements. Our caring team provide a dignified, respectful cremation at our crematorium set in beautiful grounds.

By contrast, an over 50s plan (known as over 50s life insurance) just pays out a sum of money. Usually the amount is ‘fixed’, which means it doesn’t go up over the years, even though funeral costs rise. That means two things:

Firstly, family still have to make all the funeral arrangements. And second, the amount of money the over 50s plan pays may not be enough to cover the cost, leaving family to fund the shortfall.

But with Pure Cremation, your funeral is guaranteed. What’s more, the Pure Price Promise means everything you need is included and family won’t have to pay a penny.

After the funeral, the ashes are returned in an urn back to family, personally by us. Or if you prefer, your ashes can be carefully scattered in our attractive Garden of Remembrance.

Loved ones can arrange a more personal send-off whenever and wherever they wish, because there’s no ceremony at the crematorium – which also saves you over £2,000 compared to a traditional plan.

Get a free quote today and see how affordable lifelong peace of mind really is. Less fuss, more care and your funeral, your way – guaranteed.

Services Provided

Pure Cremation

Over 50s plan

Funeral is guaranteed

You don’t have to pay for a funeral service

Have their own crematorium

Protection against inflation

Independent sources seem to agree: over 50s life insurance is not a good purchase for most people.

This is what Which? has to say about over 50s plans:

“Most people would be better off not taking out over 50s life insurance.
“It won’t take too long before the amount you will get back is less than you have paid in.”

And this is what Money Saving Expert says:

“Beware over 50s life insurance. There are huge holes and risks in these supposedly 'simple' policies. SunLife is the dominant market leader of these plans, and far from the best – both in cost and in favourable terms.”

Meanwhile, MoneyHelper says:

“They’re not always good value, as you could end up paying in much more than you get out.”

But with a funeral plan, you have the peace of mind of knowing the funeral you’re buying is guaranteed to be provided.

More 5-star customer reviews than anyone else

Caring, professional, award-winning team

Private ambulance collection from anywhere in mainland Britain

Solid wood, eco-friendly coffins

Unique ceramic discs to guarantee ashes' identity

Independent Trust kept secure by the world's biggest reinsurer

What do our customers think?

We’ve more five-star reviews on Trustpilot, Reviews.io and Google than any other funeral plan and we’re really proud of the feedback we get from families who use our caring, considerate service.

Here’s what our customers say about the team at Pure Cremation:

What is included:

Collection from anywhere in mainland England, Wales and Scotland, including Isle of Wight and Isle of Skye

Transfer to the crematorium and a solid pine eco-coffin (or suitable alternative)

Cremation fees for an unattended committal at the crematorium of our choice. Doctor’s fees (if applicable)

Hand delivery of the ashes to any mainland address in England, Wales and Scotland including the Isle of Wight and Isle of Skye

All costs associated with the delivery of an unattended cremation when the Plan holder dies

What's not included:

The use of a hearse, limousine or flowers

A funeral ceremony at the crematorium

A minister or a celebrant

A choice of crematorium

Mourners attending the committal at the crematorium

Bestselling/Most popular / Most trusted / Britain’s favourite: Pure Cremation is Britain's bestselling funeral plan according to research estimated by Mintel in 2024. A Pure Cremation funeral plan is a direct cremation funeral plan, so please read ‘What’s included’ below to ensure it will meet your needs.
More affordable / Save over £2,000: A pure cremation does not include a ceremony and so costs less than a traditional funeral. Please read ‘What’s included’ below to ensure it will meet your needs. A traditional funeral costs an average of £4,285 (SunLife Cost of Dying 2025).
What's included: A pure cremation means we will collect the deceased, bring them into our care, perform the cremation and return the ashes to loved ones. Unlike a traditional funeral, there is no ceremony at the crematorium, so no celebrant or attendees and no hearse, limousine or flowers.
If someone were to die at home without a plan and their loved ones were to arrange a pure cremation with us, it would cost £1,750.
If you pay in monthly instalments, your plan is at risk if you do not keep up with monthly payments.
Paying in monthly instalments means an instalment charge is added, so the total cost is higher than the single payment price.
If you pay in instalments and die before the qualifying period, the outstanding balance will need to be paid so that we can provide the funeral.
The total cost of your funeral plan includes a proportion of funds which is transferred to the trust when received. See details about the trust.
Gift card: Gift card claim information sent six months after buying your plan. For full terms and conditions purecremation.co.uk/giftcard.

More 5* Reviews: Pure cremation has more 5* reviews on TrustPilot, Review.io and Google than anyother funeral plan provider. See purecremation.co.uk/verify.
If someone dies in Scotland, the cremation will take place at Clyde Coast and Garnock Valley crematorium or The Hurlet crematorium, both are owned by our trusted partner Horizon.
On occasion we may prefer to offer a cremation in England and Wales at a trusted partner's crematorium too, but this will be only when agreed by the deceased's family.

All information correct as of April 2025.

Is my money safe in a funeral plan?

Yes. Rest assured, with Pure Cremation your money is safe, held in an independent trust with strict regulations and safeguards to protect your investment.

What’s more, Pure Cremation Funeral Planning Ltd is authorised and regulated by the Financial Conduct Authority and you also have the peace of mind of FSCS protection.

How does a Pure Cremation funeral plan pay out?

With our funeral plan, you pay for your funeral in advance, at current prices. You can choose to pay in one single payment or in monthly instalments of up to 5 years for the lowest monthly cost.

Once arranged, you do not need to pay anything else – there are no hidden costs. With other providers, it is worth checking their small print, as they may have additional costs that mean you could pay more than their published prices depending on your circumstances.

How much do funeral plans cost?

With Pure, a plan is than you might think – less than half the average cost of a traditional funeral. Because it’s a direct cremation, there’s no cremation service (unlike you might have to pay with another funeral plan provider), making it simpler for your funeral planning.

Will you look after my family?

Yes. Everyone at Pure really cares about the service they provide. We work closely together, and we do everything we can to provide a respectful and dignified service for those we bring into our care and their loved ones.

Just look at the comments on reviews.io from the families and loved ones of our plan holders and you’ll see how much we do to provide the best possible care and take away the worry at a difficult time.

How can I buy a Pure Cremation Funeral Plan?

First, get your FREE quote online or call our friendly team here in Britain free on 0800 033 7737.

Then, if you do take out a plan, carefully read the documentation we will post to you, and file it somewhere safe but easy to find. If you decide to cancel, the details are in that documentation. Then you can rest easy and get back to enjoying life.

Can I take out a funeral plan for someone else?

Yes – in fact many people take out a plan for their parents or partners. When buying a plan, you will need to say who the plan is for, and it is best to list yourself as the representative for that plan.

What’s the difference between over 50s life insurance and a funeral plan?

Over 50 life insurance, also called over 50 life cover, is a whole-of-life policy that pays a cash lump sum to beneficiaries upon your death. It’s an insurance policy with monthly payments that you may have to pay for the rest of your life. Often, people have to pay in more than they will ever get out. What’s more, over 50s plans can never guarantee to cover the cost of a funeral.

A funeral plan, however, is an agreement with a funeral plan provider to fund and organise funeral expenses according to your wishes. They offer greater control and peace of mind regarding funeral arrangements, ensuring your life is celebrated the way you want.

Should I use a funeral director?

Many people wonder ‘Maybe I should get a funeral plan from a funeral director near me’. And that’s fine of course – but they are likely to include a funeral service, which limits what your family can do, and adds cost for you. If you take out a plan with us – what’s known as a prepaid funeral plan – we perform the committal and return the ashes, or you can choose to have them scattered in our Garden of Remembrance at our Charlton Park crematorium.

Why have an over 50s plan when you could have a guaranteed funeral plan?

Why choose a funeral plan instead of an over 50s plan?

How does our funeral cover compare?

Is a funeral plan better than over 50s life insurance?

Why choose Pure Cremation?

What do our customers think?

What's included with a Pure Cremation?