With 17,135 responses from Pure Cremation Funeral Planning customers the 2022 report offers important insights into how consumer attitudes have already changed, and how UK funerals will evolve.
Since 2019 there has been a dramatic and rapid increase in the number of direct cremation plan holders, with sales of this style of plan growing faster than any other. This indicates that the appeal of direct cremation has broadened very quickly, and the pace of this change will be of real concern, presenting an unprecedented challenge to all those providers who rely on customers choosing a more traditional send-off.
