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Verification of Pure Cremation claims

Most popular / Most trusted / Britain’s favourite

Pure Cremation is Britain’s bestselling funeral plan according to research estimated by Mintel in 2023. For more information, email favourite@purecremation.co.uk.


More affordable

A pure cremation does not include a funeral service (no hearse, limousine or flowers, and no ceremony, celebrant or attendees at the crematorium) and so costs less than a traditional funeral. A traditional funeral costs an average of £4,141 (SunLife Cost of Dying 2024). A pure cremation funeral plan is £1,795.


Most people don’t want a traditional funeral

Only 47% of people want a funeral service when they die, ‘Love, Grief and Hope’ 2023 Research Report, Theos.


More 5 star reviews

Pure Cremation has more 5 star reviews on Trustpilot than any other funeral plan provider as of January 2024.


All information correct as of January 2024.