Why more people choose Pure Cremation than Co-op

1. Pure Cremation has much better customer reviews than Co-op Funeralcare:

	Trustpilot score	Reviews.io score
Pure Cremation	4.8	4.8
Co-op Funeralcare	4.4	1.6

When you look at what people say about each company, you can see Pure Cremation offers a much better customer experience. What’s more, Pure Cremation has more 5-star reviews than anyone else.

2. Pure Cremation has its own crematorium. That means you can rest easy knowing we can look after someone in our care from the moment we collect them to when we return the ashes. Co-op doesn’t have its own crematorium, so the cremation is actually carried out by another company.

3. No deposit to pay if you choose instalments. With Co-Op, if you choose to spread the cost with monthly instalments, you have to pay a minimum deposit of £99 upfront. With us, there's no deposit to pay - and we have a more affordable monthly instalment option than Co-Op too.

4. We return ashes personally, by hand. Co-op Funeralcare does not return ashes, they must be collected by someone. We return the ashes in a special biodegradable urn that can be kept, or buried, or used to scatter the ashes wherever loved ones choose.

5. We have a unique ceramic disc. Only at Pure does everyone in our care get their own unique ceramic disc that stays with them the whole time. The ceramic disc survives the cremation, and gives complete peace of mind that we can identify everyone in our care individually.

What is a Pure Cremation?

When someone dies, we take them into our care, perform a respectful committal and return the ashes to their loved ones, personally and by hand. The funeral is 100% guaranteed, environmentally thoughtful and so much easier. You can take out a Pure plan for yourself, or for someone else.

Everything you need is included with a Pure plan – collection 24/7 from any address in mainland Britain, a solid-pine, eco-friendly coffin (or equivalent), all doctor’s fees and hand delivery of the ashes in an eco-friendly urn.

What is the Pure Price Promise?

With a Pure plan, everything you need is included. Some other providers charge for doctor’s fees, or to return jewellery, for a bigger coffin, for collection from home or to return the ashes. Not Pure – we include everything that is needed for a respectful cremation, so there’s nothing more for you or your family to pay.

What if my family want to attend the cremation when the time comes?

We do offer friends and family the option to come to our crematorium to hold their own short service if they wish, so they can spend some quiet time with their loved one at the crematorium. The coffin will be placed in the room before they arrive.

There is no Funeral Director or celebrant present and no service. Some families like to play their favourite music or deliver a reading. You are welcome to bring flowers to place on the coffin.

This option to attend is from £395 in our Oak Room (for up to 12 people), or from £645 in our Ceremonial Hall (for up to 100 people). It’s from £995 at any crematorium we partner with.

How much does a funeral cost?'

The cost of funeral plans in the UK varies based on plan type, service levels, and location.

A Pure Cremation plan is more affordable than a traditional funeral plan, and has no hidden costs. When you take out a plan at today's prices, you protect yourself and your family against rising funeral costs and inflation.

You can choose to pay us in one single payment or in monthly instalments. Once arranged, you do not need to pay anything else. With other providers, it is worth checking their small print, as they may have additional costs that mean you could pay more than their published prices depending on your circumstances.

How can I buy a Pure Cremation Funeral Plan?

First, get your FREE quote or call our team on 0800 470 23 93 .

Then, if you do take out a plan, carefully read the documentation we will post to you, and file it somewhere safe but easy to find. If you decide to cancel, the details are in that documentation. Then you can rest easy and get back to enjoying life.

Can I take out a funeral plan for someone else?

Yes – in fact many people take out a plan for their parents or partners. When buying a plan, you will need to say who the plan is for, and it is best to list yourself as the representative for that plan.

What’s the difference between over 50s life insurance and a funeral plan?

Over 50s life insurance is a whole-of-life policy that pays a cash lump sum to beneficiaries upon your death. Over 50s plans can never guarantee to cover the cost of a funeral.

A funeral plan, however, is an agreement with a funeral plan provider to fund and organise funeral expenses according to your wishes. They offer greater control and peace of mind regarding funeral arrangements, ensuring your life is celebrated the way you want.

Important information

Bestselling/Most popular / Most trusted / Britain’s favourite: Pure Cremation is Britain's bestselling funeral plan according to research estimated by Mintel in 2024. A Pure Cremation funeral plan is a direct cremation funeral plan, so please read ‘What’s included’ below to ensure it will meet your needs.
More affordable / Save over £2,000: A pure cremation does not include a ceremony and so costs less than a traditional funeral. Please read ‘What’s included’ below to ensure it will meet your needs. A traditional funeral costs an average of £4,285 (SunLife Cost of Dying 2025).
What's included: A pure cremation means we will collect the deceased, bring them into our care, perform the cremation and return the ashes to loved ones. Unlike a traditional funeral, there is no ceremony at the crematorium, so no celebrant or attendees and no hearse, limousine or flowers.
If someone were to die at home without a plan and their loved ones were to arrange a pure cremation with us, it would cost £1,750.
If you pay in monthly instalments, your plan is at risk if you do not keep up with monthly payments.
Paying in monthly instalments means an instalment charge is added, so the total cost is higher than the single payment price.
If you pay in instalments and die before the qualifying period, the outstanding balance will need to be paid so that we can provide the funeral.
The total cost of your funeral plan includes a proportion of funds which is transferred to the trust when received. See details about the trust.
Gift card: Gift card claim information sent six months after buying your plan. For full terms and conditions purecremation.co.uk/giftcard.
More 5* Reviews: Pure cremation has more 5* reviews on TrustPilot, Review.io and Google than anyother funeral plan provider. See purecremation.co.uk/verify.
If someone dies in Scotland, the cremation will take place at Clyde Coast and Garnock Valley crematorium or The Hurlet crematorium, both are owned by our trusted partner Horizon.
On occasion we may prefer to offer a cremation in England and Wales at a trusted partner's crematorium too, but this will be only when agreed by the deceased's family.

All information correct as of April 2025.

Why more people choose Pure Cremation than Co-op

Pure Cremation is Britain’s most popular choice for funeral plans – here’s why

Or call free on 0800 130 33 34