Bestselling / Most popular / Most trusted / Britain’s favourite / Britain's Number 1
Pure Cremation is Britain’s bestselling funeral plan according to research estimated by Mintel in 2025.
More affordable / Save over £2,000
A pure cremation does not include a ceremony and so costs less than a traditional funeral. Please read ‘What’s included’ below to ensure it will meet your needs. A traditional funeral costs an average of £4,623. (Pure Cremation Cost of Funerals Index April 2026). See Cost of Funerals Index Methodology.
Over 35,000 5-star reviews
Pure Cremation has over 35,000 5-star reviews acrossTrustpilot, Reviews.io and Google as of May 2026.
More 5-star reviews
Pure Cremation has more 5-star reviews on Trustpilot, Reviews.io and Googlethan any other funeral plan provider as of May 2026.
No one else will have to pay for your funeral
As long as you have paid in full, or have held the plan for at least 12 months if you’ve paid a deposit, or 24 months if paying by instalments. You must not be in arrears.
£100 off a single payment funeral plan
If you choose to pay with monthly instalments, or with a deposit, you'll get a £100 gift card instead.
All information correct as of May 2026. For more information on any of these claims, please email marketing-requests@pure.uk.com
