grandad and grandaughter

Protect your family from big funeral bills

Rest easy with Britain’s most trusted funeral plan

More affordable for you, more freedom for your family and lifelong peace of mind for everyone.




4.9 of 5 on Trustpilot
Valid at 1 Jan 2024


What is a Pure Cremation?

When someone dies, we take them into our care, perform a respectful committal and return the ashes to their loved ones, personally and by hand.

There’s no funeral service, so families can arrange a more personal service if they wish – whenever and wherever they’d like.

With us, the funeral is 100% guaranteed, environmentally thoughtful and so much easier. What’s more, a Pure funeral plan protects you and your family from rising funeral costs.

  • More affordable, with no hidden costs
  • Gives you complete, lifelong peace of mind
  • More freedom to arrange a celebration of life
  • Ensures no-one else has to pay for your funeral
  • Puts you in control, pure and simple

How does our funeral cover compare?

Everyone will need a funeral one day, and none of us want someone else to have to pay for it. When you look at how a pure cremation compares with some of the alternatives, you can see why more people choose us for their funeral plan:

Services provided
Pure Cremation
Over 50s plan
Traditional funeral plan

Funeral is guaranteed

You don’t have to pay for a funeral service

Have their own crematorium

Protection against inflation


The information in this comparison table is correct as on 1 Jan 2024.

What do our customers think?

We’ve more five-star reviews on Trustpilot than any other funeral plan and we’re really proud of the feedback we get from families who use our caring, considerate service.  Here’s what our customers say about the team at Pure Cremation:

What’s included in every Pure Cremation Funeral Plan?

Our funeral plan should cover the full cost of providing the service that is promised. That’s why we include everything that is required to carry out a Pure Cremation. To view your full Funeral Plan Summary, click here.

What products and services are included in the funeral plan?

Collection from anywhere in mainland England, Wales and Scotland *
Transfer to the crematorium and a solid pine eco-coffin (or suitable alternative)

Cremation fees for an unattended committal at the crematorium of our choice and Doctor’s fees (if these apply)

Hand delivery of the ashes to any mainland address in England, Wales and Scotland*

All costs associated with the delivery of an unattended cremation when the Plan holder dies

What products and services are not included in the funeral plan?

The use of a hearse, limousine or flowers
A funeral ceremony at the crematorium

A minister or a celebrant

A choice of crematorium

Mourners attending the committal at the crematorium

*Includes Isle of Wight and Isle of Skye

Important Information

If you pay in instalments, your plan is at risk if you do not keep up with monthly payments.

Paying in instalments means an instalment charge is added, so the total cost is higher than the single payment price.

If someone were to die without a plan and their loved ones were to arrange a pure cremation with us, it would cost £1,645.

£900 is placed into an independent trust. See our commission disclosure.

All information correct as of January 2024. See

free guide

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Everything you need to know about funerals, funeral plans and Pure Cremation – posted to you or delivered instantly by email. Just let us know which you’d prefer.

Frequently asked questions

Yes. Rest assured, with Pure Cremation, your money is safe, held in an independent trust with strict regulations and safeguards to protect your investment.

You also have the protection of the Financial Services Compensation Scheme which in the worst case would pay you what it would cost to buy the same plan now.

With our funeral plan, you pay for your funeral in advance, at current prices. You can choose to pay us in one single payment or in monthly instalments. Once arranged, you do not need to pay anything else – there are no hidden costs. With other providers, it is worth checking their small print, as they may have additional costs that mean you could pay more than their published prices depending on your circumstances.

First, get your FREE quote or call our team on 0800 470 23 93 .

Then, if you do take out a plan, carefully read the documentation we will post to you, and file it somewhere safe but easy to find. If you decide to cancel, the details are in that documentation. Then you can rest easy and get back to enjoying life.

Yes – in fact many people take out a plan for their parents or partners. When buying a plan, you will need to say who the plan is for, and it is best to list yourself as the representative for that plan.

Over 50s life insurance is a whole-of-life policy that pays a cash lump sum to beneficiaries upon your death. Over 50s plans can never guarantee to cover the cost of a funeral.

A funeral plan, however, is an agreement with a funeral plan provider to fund and organise funeral expenses according to your wishes. They offer greater control and peace of mind regarding funeral arrangements, ensuring your life is celebrated the way you want.

The cost of funeral plans in the UK varies based on plan type, service levels, and location.

A Pure Cremation plan is more affordable than a traditional funeral plan, and has no hidden costs. When you take out a plan at today's prices, you protect yourself and your family against rising funeral costs and inflation.

Purchasing a Pure Cremation funeral plan automatically enters you into one Main Prize Draw of £25,000 (close date 31st March 2025), and 12 Monthly Prize Draws with four prizes of £250. See terms and conditions.

Key facts

  • Most popular / Most trusted / Britain’s favourite: Source ‘Funeral Planning UK’ report, Mintel 2023.
  • More affordable: A pure cremation does not include a funeral service (there is no hearse, limousine or flowers and no ceremony, celebrant or attendees at the crematorium) and so costs less than a traditional funeral which will include these.
  • In fact, the SunLife Cost of Dying report, 2024, shows that direct cremations like a pure cremation are the lowest cost. A traditional funeral cost an average of £4,141, whereas a pure cremation funeral plan costs just £1,895.