grandad and grandaughter

Protect your family from big funeral bills

Beat the cost-of-living crisis and rest easy with Britain’s most trusted funeral plan. More affordable for you, more freedom for your family, pure and simple.




4.9 of 5 on Trustpilot
Valid at 1 Jan 2024


Why choose a Pure Cremation funeral plan?

Rest easy with Pure

We collect the body, respectfully cremate it and return the ashes to your loved ones, personally and by hand

More affordable for you

Because there’s no funeral service, a pure cremation funeral plan is much more affordable than a traditional funeral plan

More freedom for your family

Your family can arrange any funeral service or send-off they want – wherever and whenever they wish

Purchase a Pure Cremation funeral plan before 31st March 2024 and the customer will be eligible for a £50 gift card after 6 months. Any funeral plan applications after this date will not be eligible for this promotion. See terms and conditions.

The proof is in the reviews

Our 4.9 Trustpilot rating, supported by over 16,000 reviews (as at Nov 2023), stands as the highest among UK providers, making us the trusted choice.

What’s included in every Pure Cremation Funeral Plan?

Our funeral plan should cover the full cost of providing the service that is promised. That’s why we include everything that's required to carry out a Pure Cremation.

What products and services are included in the funeral plan?

Collection from anywhere in mainland England, Wales and Scotland *
Transfer to the crematorium and a solid pine eco-coffin (or suitable alternative)

Cremation fees for an unattended committal at the crematorium of our choice and Doctor’s fees (if these apply)

Hand delivery of the ashes to any mainland address in England, Wales and Scotland*

All costs associated with the delivery of an unattended cremation when the Plan holder dies

What products and services are not included in the funeral plan?

The use of a hearse, limousine or flowers
A funeral ceremony at the crematorium

A minister or a celebrant

A choice of crematorium

Mourners attending the committal at the crematorium

*Includes Isle of Wight and Isle of Skye

Trust hands holding

Your money is safe

Rest assured, with Pure Cremation, your money is safe, held in an independent trust with strict regulations and safeguards to protect your investment.

What’s more, Pure Cremation Funeral Planning Ltd is authorised and regulated by the Financial Conduct Authority and you also have the peace of mind of FSCS protection.

So, how does it work?

Setting up a funeral plan for yourself or for someone else couldn't be easier. We've taken care of all the practical aspects, so you don't have to worry about a thing. You can secure a plan online in minutes, with no difficult questions to answer.


Choose the single payment option and secure your plan with immediate cover


We’ll handle the practical bits, so you can enjoy life without the stress


We’ll fulfill the Pure Cremation when the time comes

free guide

Need more information?

To find out more about our funeral plan and discover the different payment options, request our free guide today.

Important Information

Single & Fixed Term Payments

For anyone aged over 18 years

Total Cost £1, 795, £900 is placed in an independent trust

Immediate accidental death cover

Total cost exceeds £1,795 for more than 12 fixed term payments as 4% per annum is added to cover lost investment income

Plan is designed to deliver a pure Cremation with no cash value

Continuous Payment

For people aged between 50 - 74

Monthly payment based on age (i.e. lowest cost at age 50)

Immediate accidental death cover

Payments continue monthly until you die or reach 90 (total payments will likely be more than the cost of a cremation)

Plan is designed to deliver a Pure Cremation with no cash value

Payments are used to purchase a whole of life insurance policy


Most popular / Most trusted / Britain’s favourite: Pure Cremation is Britain’s bestselling funeral plan according to research estimated by Mintel in 2023. For more information, email

More affordable: A pure cremation does not include a funeral service (no hearse, limousine or flowers, and no ceremony, celebrant or attendees at the crematorium) and so costs less than a traditional funeral. A traditional funeral costs an average of £4,141 (SunLife Cost of Dying 2024). A pure cremation funeral plan is £1,795.

Most people don’t want a traditional funeral: Only 47% of people want a funeral service when they die, ‘Love, Grief and Hope’ 2023 Research Report, Theos.

More 5 star reviews: Pure Cremation has more 5 star reviews on Trustpilot than any other funeral plan provider as of December 2023.

All information correct as of January 2024.

Questions our customers ask

With our funeral plan, you pay for your funeral in advance, at current prices. You can choose to pay us in one Single Payment, Fixed Term Payments or Continuous Payments. Once arranged, your costs are fixed and you do not need to pay anything else – there are no hidden costs. Other providers offer an array of services, including cremation, transportation, and much more we suggest that you review their small print for any hidden costs as you may pay more than their published prices depending on your circumstances. See how we compare to the rest.

Our prepaid Funeral Plan has the option to pay either as a one-off Single Payment, by Fixed Term monthly instalments over 6-60 months, or if you are aged 50-74 you can choose Continuous Payments. The amount is dependent on the clients age, this is paid until the age of 90 or until you pass away, depending on which comes first. Get your FREE quote to see the exact costs.

It’s easy, just 3 simple steps:


Step 1 - get your FREE quote or call our team on 0800 033 7737 .


Step 2 – complete our straightforward application by post, by phone on the number displayed on this web page, or via our online forms.


Step 3 – check the plan documentation when you receive it, and file it somewhere safe but accessible, remembering to put the Funeral Wishes card in your purse or wallet.


Then simply relax and get on with enjoying life!

Yes, but we suggest that you let them know as they could go and buy one for themselves if they don’t know they already have a plan. Many people make arrangements on behalf of their parents or partners. When buying a plan, you will need to specify who the plan is for, and it is best to list yourself as the representative for that plan.

Over 50s life insurance is a whole-of-life policy that pays a cash lump sum to beneficiaries upon your death. A prepaid funeral plan, however, is an agreement with a funeral plan provider to fund and organise funeral expenses according to your specific wishes. They offer greater control and peace of mind regarding funeral arrangements, ensuring your life is celebrated the way you want.

The cost of funeral plans in the UK varies based on plan type, service levels, and location. Notably, direct cremation plans are a cost-effective choice, providing a budget-friendly alternative to traditional funerals. Payment methods, like lump sums or monthly instalments, and inflation protection impact the overall cost.

A Pure Cremation plan, however, offers hassle-free direct cremation with transparent pricing. Covering mainland England, Wales and Scotland, including the Isle of Wight and Isle of Skye, our plans eliminate hidden and additional fees. Secure today's prices to shield against rising funeral costs and inflation.